Apexlink is an independent financial media company covering insurance, banking, personal finance, investing, homeownership and small business finance. Our mission is to help households and small business owners make objectively better money decisions.
Apexlink was founded in 2019 by a group of financial journalists frustrated with the trade-off consumers were forced to make between free content that was aggressively monetized and paid content locked behind paywalls. We built Apexlink as a third option — reader-supported, ad-light, and radically transparent about how we make money.
Apexlink now serves 3.4 million unique readers per year — a mix of first-time homeowners, small business owners, and pre-retirees looking to make higher-stakes financial decisions with real research behind them.
Senior Personal Finance Editor. 12+ years covering consumer banking, credit, and household budgeting. Previously at MarketWatch.
Certified Financial Planner and lead investing writer at Apexlink. Former RIA portfolio manager.
Insurance analyst with the Chartered Property Casualty Underwriter designation. 10 years in commercial insurance.
Small business finance journalist. Former SBA-affiliated lender covering business credit and cash flow.
Housing and mortgage reporter. Covers rates, first-time buyer trends, and home equity strategy.
Our content is reviewed by a rotating panel of credentialed professionals including CFP®, CFA, CPA and CPCU designees. All reviewers disclose material conflicts of interest before contributing.
The exact 27-page playbook our editors use with private-coaching clients — plus every Thursday, the Weekly Money Brief.
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